OUR CLIENTS: Procter & Gamble
 One
of the largest, best run and most successful
global companies, Procter & Gamble has identified
being "in touch" with
consumers, customers, suppliers, employees, and
a wide range of other stakeholders, as a key
driver of its success.
Procter & Gamble (along with Royal Dutch/Shell, Altria, DHL, Hewlett-Packard,
and other major companies) co-sponsored a Strategic
Dialogue among senior executives
that was convened by Viewpoint Learning. This dialogue compared experiences across
companies, explored the deeper crisis of trust in the aftermath of Enron and
other scandals, and developed proposals on how companies could make
trust a competitive asset.
Following an interactive briefing on the results of this effort, P&G's top
management decided to increase the use of dialogue by P&G both inside and
outside the company. They decided to take steps to make dialogue a more important
part of P&G's culture. Top management recognized that dialogue provides
not only a different way of communicating, but also a different way of learning – learning
to understand the values, assumptions and viewpoints of key stakeholders in order
to build trust, broaden perspectives, find common ground and new ways forward.
As a first step, P&G engaged Viewpoint Learning to design and help deliver
a highly customized version of our Dialogue
Essentials for Executives program for P&G's top 200 executives worldwide
(in groups of 25). Some of those executives have since been using dialogue to
facilitate the implementation of P&G's acquisition of The Gillette Company,
and additional plans are being developed to roll out specialized forms of dialogue
across the company.
go back to Client List
go back to Strategic Dialogue
go back to Dialogue Essentials
go to top
|
