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PUBLICATIONS: Books
The New Morality: A Profile of American
Youth in the Seventies
by Daniel Yankelovich
 Based
on 3,522 one- to two-hour personal interviews
conducted in 1973, this study of the views and
attitudes of American youth is unprecedented
in its breadth.
Two independent samples make
up this cross section, one of college youth,
the other of noncollege youth – high school
students, blue collar workers, housewives, minority
groups, high school dropouts, Vietnam veterans,
and other heterogeneous groups which constitute
the country's population aged 16 to 25.
In addition,
the study incorporates and compares findings
from earlier studies made by the Yankelovich
organization in the late sixties and early seventies.
As a result, significant trends have been traced
through an era crowded with events that deeply
affected the lives of young people – a period
that stretches from the peak of U.S. involvement
in Vietnam to the disappearance of the war as
an issue among young people. It is a period in
which sweeping changes have taken place in sexual
mores and work-related values; the women's liberation
movement has made a profound impression on the
consciousness of young people; the credibility
of basic institutions has been shaken; traditional
beliefs have been challenged.
With clarity and
insight, this book fully explores these developments,
some of which are universal in scope while others
affect only small segments of the samples. Here
is an opportunity to assess the impact of the
enormous social change of the last few years
on the most change-sensitive group in our population – America's
young people.
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